1. Provider details
The website merka.bg and the Merka service are provided by Code Cave Co Ltd., UIC 208340284, with registered office at [ADDRESS], email: office@merka.bg, phone: 0883 307 573 (hereinafter the „Provider“ or „we“).
2. Subject
The website presents the Merka service: building websites based on ready designs that are adapted individually for every client. Through the site a visitor can browse sample designs, configure a request and ask for an offer. Sending a request through the site does not conclude a contract and does not create any payment obligation.
3. Definitions
„Design“ is a sample website design and structure that serves as a starting point and is adapted for the specific client.
„Package“ is a pre-described scope of the service with an indicative starting price.
„Features“ are additional modules and services added to the package.
„Request“ is the configuration sent through the site together with contact details.
„Offer“ is the individual proposal we send after reviewing the request.
4. Prices, indicative value and VAT
All prices shown on the site are indicative, in euro and exclusive of VAT. [IF THE COMPANY IS VAT REGISTERED: 20% VAT is added on invoicing. / IF NOT: The Provider is not VAT registered and no VAT is charged.] The value shown in the configurator is a starting point. Only the final offer sent by the Provider and the subsequent development contract are binding. The base development is paid by bank transfer against a pro forma invoice after the offer is confirmed.
5. Discounts
The discounts announced on the site (Launch discount) are calculated on the value of the selected additional features according to a published ladder with a maximum of [25]% and are reflected in the final offer. The Provider may change the ladder going forward without affecting offers already sent within their validity period.
6. Contract, scope and revisions
The development is assigned with a separate contract governing scope, price, deadlines, number of revisions and acceptance. The indicative start period announced on the site runs from the moment the client provides the necessary content.
The base service includes: adaptation of one selected design, up to [5] pages, a mobile version, an inquiry form, a basic SEO structure, analytics, GDPR elements, SSL and technical setup, training for working with the site and up to [2] revision rounds within the agreed scope. Additional pages, custom design, features and additional revision rounds are requested and priced separately as add-ons. A revision is a change to an already presented version within the selected scope; a change of scope (new pages, new features, switching the design) is not a revision and is priced additionally with prior written approval.
7. Intellectual property
The site content, the designs, the texts, the mark and the layout are property of the Provider or are used under license and may not be copied or used without permission. The rights over the website built for the client are governed by the development contract.
8. Liability
The information on the site is of a general nature. The Provider is not liable for damages arising from the use of the site or from decisions taken solely on the basis of indicative values, to the extent the law allows such a limitation.
9. Personal data
The processing of personal data is described in the Privacy Policy available at merka.bg/en/pravni/politika-za-poveritelnost.
10. Hosting, domain and monthly care
The domain is registered and always remains in the client's name. Hosting is provided in one of two ways: (a) with an active monthly plan [Care / Care+] hosting is included in the plan and provided by the Provider, together with updates, backups and security; (b) without a monthly plan the site is installed once on hosting provided by the client, at the client's expense. When a monthly plan ends, the Provider delivers a full archive of the site and the database free of charge and assists with the migration to another provider. Monthly plans are paid [in advance for the month] and can be terminated with [one month's] notice.
11. Changes and applicable law
The Provider may change these terms by publishing the current version on this page with an effective date. Bulgarian law applies. Consumers within the meaning of the Consumer Protection Act may file signals with the Commission for Consumer Protection (kzp.bg) and use the EU online dispute resolution platform.
Contact regarding these terms: office@merka.bg.
Annex 1: Scope and limits of the add-ons
Every add-on has a defined scope. The limits listed below are part of the agreed scope; anything beyond them is priced separately with prior approval. The specific offer may extend or refine the scope and takes precedence over this annex. Current prices are published on the site and in every offer. Numbers in square brackets are subject to confirmation by the Provider.
Scope
+5 additional pages · Includes: up to 5 new pages following the structure of the selected design, with content adapted from the client's materials. Limits: does not include writing texts from scratch (see Copywriting) or new features.
Custom design · Includes: an individual design concept (up to [2] directions), design of up to [10] key views, applied across the agreed number of pages. Limits: independent of the page count; additional concepts and views are priced separately.
Priority build · Includes: the front slot in the production schedule and shortened internal timelines. Limits: does not change the dependence of deadlines on the client providing content and feedback.
Additional revision round · Includes: one full additional revision round within the agreed scope. Limits: scope changes (new pages, features, switching the design) are not revisions.
Sell online
Product catalog · Includes: a catalog structure of up to [30] products or services with categories and filters, without online payments. Limits: does not include a cart, orders or payments.
Starter store · Includes: up to [30] products, a cart, ordering and online payments through one provider, automatic email confirmations. Limits: product content (descriptions, prices, photos) is provided by the client; for more products see Product import.
Advanced store · Includes: up to [200] products, product variants, basic promo codes and customer accounts. Limits: inventory, ERP and accounting integrations are priced in a separate offer.
Online payments · Includes: setup of one payment provider, test and live transactions. Limits: the provider account is opened in the client's name; the provider's fees are at the client's expense.
Product import · Includes: a one-time import of up to [500] products from a structured file (CSV or XLSX). Limits: data cleaning, normalization and photo processing are not included; unstructured sources by agreement.
Courier integration Econt / Speedy · Includes: integration with one courier of choice: automatic waybills, cash on delivery and tracking. Limits: the contract and rates with the courier belong to the client; a second courier is priced separately.
Vouchers and promo codes · Includes: setup of gift vouchers and promo codes with rules for value, percentage and validity. Limits: does not include running the marketing campaigns that distribute them.
Quick order · Includes: a one-step order with up to 5 fields, ordering without registration and an order-by-phone option. Limits: payment methods beyond those available in the store are agreed separately.
Abandoned carts · Includes: an automatic series of up to [2] reminder emails for unfinished orders. Limits: requires a working email service; the texts are approved by the client in one round.
Take bookings
Booking system · Includes: a calendar, online booking, automatic confirmations and email reminders for up to [3] services or resources. Limits: SMS reminders and more resources are priced separately.
Booking deposits · Includes: collecting a deposit on booking through the online payments. Limits: requires the Booking system; the deposit refund policy is set by the client.
Calendar sync · Includes: a two-way connection with Google Calendar for [1] calendar. Limits: other calendar systems by agreement.
Events and signup · Includes: a calendar of events, classes or courses with online signup and capacity control. Limits: ticket sales with numbered seats and sectors are not included.
Visibility
Advanced SEO · Includes: an extended SEO structure, meta data, internal linking and optimization of up to [5] key pages. Limits: does not guarantee specific search positions; link building and ongoing SEO support are separate services.
Local SEO and Google Business · Includes: local optimization, consistency of the business data and up to [10] local listings. Limits: review management is not included.
Google Business profile · Includes: creating or optimizing the profile: categories, services, working hours and photos from the client's materials. Limits: verification is performed by Google and may require actions by the client.
Google reviews on the site · Includes: a widget showing the real reviews from the client's profile. Limits: shows the available content; does not create, edit or filter reviews.
Promo banners and popup offers · Includes: up to [3] templates for promo bars or popups with display rules. Limits: producing campaign visuals beyond the initial ones is priced separately.
Google Ads starter campaign · Includes: account structure, [1] campaign with ads and configured conversion tracking, handed over for management. Limits: the ad budget is at the client's expense; ongoing campaign management is a separate service.
Save time
CRM or spreadsheet connection · Includes: sending the inquiries to [1] CRM system or Google Sheets, with notifications to the team by email or Slack. Limits: the CRM license belongs to the client; complex internal automations by agreement.
Automations · Includes: up to [2] automated flows defined in the offer. Limits: the exact scope is described in the specific offer and does not extend implicitly.
Email marketing setup · Includes: connection with Mailchimp or Brevo, a subscriber form and [1] welcome email. Limits: the platform subscription belongs to the client; subsequent campaigns are not included.
Content
Copywriting · Includes: texts for up to [5] pages based on the client's assignment and materials, with one editing round. Limits: narrowly specialized, technical and legal texts by agreement.
Blog module · Includes: a blog structure with categories and up to [2] sample posts. Limits: regular content creation is not included.
Before / After gallery · Includes: a gallery of comparisons of up to [20] image pairs. Limits: the images are provided by the client, who guarantees the right to publish them, including the explicit consent of the people shown.
Multilingual site · Includes: technical multilingualism for [1] additional language: a switcher and an SEO structure per language. Limits: the content translation is provided by the client or priced separately.
Care (monthly plans)
Care · Includes: hosting, updates, backups, monitoring and small changes of up to [30] minutes per month. Limits: unused time does not carry over; new pages and features are not small changes.
Care+ · Includes: everything in Care plus changes of up to [2] hours per month and priority response. Limits: the same boundaries as Care regarding the nature of the changes.
Business email on your domain · Includes: setup of up to [3] mailboxes on the client's domain, with device instructions. Limits: the mail service subscription is at the client's expense.
Team training · Includes: a one-hour online session and short video recordings for working with the site independently. Limits: additional sessions are requested separately.
Annex 2: General limits
The content (texts, images, logos, product data) is provided by the client, unless an add-on for its creation is explicitly requested.
Third-party components (themes, extensions, fonts, stock images, external services) are used under their licenses; subscriptions and fees to third parties are at the client's expense unless the offer states otherwise.
Guarantee fixes within [14] days after acceptance cover defects of the delivered work, not new requirements.
Limits of the kind „up to [N]“ are part of the scope; exceeding them is priced separately.